2016 SEM Key Words Optimization Strategy
Key words optimization
For the late optimization of the key words, their are four advice as follows:
Ⅰ. Find out the bad key words and adjust them.
Bad key words have the following characteristics:
1. The key words have not been shown or have a little shown (not including no shown for lack of an underbidding)
Core Strategy : show a lot.
Expanding matching mode: including broad match, phrase matching and exact matching, and different pattern matching will bring different effect. Broad match show was far greater than the phrase matching, phrase matching greater than exact matching. After the expansion of the matching model, observe whether there is a show enhancement.
2. There are plenty of consumption but no conversion; the price of click is high but no conversion
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