How to Develop A Strategy to Reduce the Cost of PPC ad Clicks in China---Part One
With the advancement of global economic integration and the rapid development and free open trade, search engine advertising become marketing strategy of enterprises that can not be overlooked, which as a high-tech advertising works.
And undoubtedly the most popular form of advertising has the height of the target cost and controllability of PPC advertising.
The show of PPC ads has no cost, only when click will produce cost. But as for the enterprise which is not familiar with the network marketing, how to control the corresponding strategy to reduce the cost per click?
In fact, reducing the cost of PPC does not require advanced algorithms, it is not only PPC management tools can complete it. Although the bid the core strategy of ever-changing, but from the point of view of our experience, reduce the cost only need three major strategies: maximizing the budget, by set-top show strengthen brand promotion and revenue maximization, you only need to choose one.
Strategy one: the maximization of budget
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