In simple terms, re-marketing is the whole network to find users who have visited your site, prompting these users to complete the registration, order or a series of target conversion. Re-marketing has been criticized by many people, the following Compass will give you a few facts about the re-marketing, the correct direction of the PPC marketing strategy.
We can see from the figure above, in the process of re-marketing, with the number of users to see increased ads, the conversion rate is indeed increased. Despite the increase of time, the click rate will decline, but these target users after several times seeing the ad and click on it, the conversion rate will increase two times.
Now people's life rhythm is relatively fast, and then marketing is equivalent to a warm reminder that people want to buy but not buy things, but also can strengthen the brand in the eyes of the user's position. Slowly, people will start to understand the brand, build trust, when they have free time, it is possible to reach a deal with you.
Ⅱ. Re-marketing is not easy to make people tired.
There is a phenomenon called advertising fatigue, that is, the more ads users to see, the more they will not choose to go to view. Seeing the same content again and again, the user has long been bored. If the user does not like it at the first time, then their has a marketing advertising fatigue phenomenon will be faster.
A survey report from abroad shows: They take thousands of advertising as the object of investigation, comparing the user's re marketing of advertising and feeling of no re-marketing of advertising. The results showed that the user’s annoyance of re-marketing advertising rate than no re-marketing advertising bored has a twice low rate.
Ⅲ. Re-marketing is helpful to brand building.
With small text ads and organic search is difficult to establish a brand effect, on the one hand space is limited, on the other hand, lack of the necessary logo and other visual elements to establish the brand effect. And to use re-marketing, we can put into pictures, video and other elements, so the users will remember you fast.
Under normal circumstances, we can allow users to enter our website, but as for remembering products, there is a certain difficulty.
Above is our website data, adopting re-marketing for some time later, our return rate increased by 50%, the conversion rate increased by 51%, the station residence time increased by 300%!
Ⅳ. Re-marketing costs are low.
In a fierce competition era, search advertising costs are high, every click will spend a few dollars, this is just the average, some keywords fees can even reach $50. And re-marketing advertising fees are relatively lower a lot. Here are some users data from WordStream:
From the above data, we can see that the conversion rate of search advertising is higher, but the cost per click is higher than the cost of re marketing ads. In this case, the high search advertising conversion rate and high fees cancel each other out, maybe advertising and marketing can bring us a higher rate of return on investment
It's time to reconsider your PPC marketing strategy. Re-marketing is an integral part of paid search, social media marketing, content marketing. With it, the effect will be much better. Do not miss the good prospects because of ignoring the re-marketing.