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Analysis of Why Your PPC Advertising Rate of Return on Investment is so Low

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-25

 


Analysis of Why Your PPC Advertising Rate of Return on Investment is so Low

Ⅰ. PPC lack of skills
About PPC, we first need to focus considerations is the keyword matching problem, only do a good job in accurate analysis of keywords, can we really get our target user, and in keywords or describing the construction. We should not only correctly analyze keywords, we need more work in innovation. At the same time we need to pay attention to the number of words.
The key ring of PPC is ranked bidding, then whether we ranked first is the best? We thinks that first position are more likely to become rivals malicious clicks the object, and the second is the first position are more readily available to searchers when have the wrong click, the rate of return on investment is not high inoverall, and the best position should be the second or third.

Ⅱ.Llanding page design is too casual
For PPC, its role is to be a guiding role to visitors. When visitors enter our site, the next job is we develope the website, such as the design of the PPC landing page, this page is that everyone want to get a high rate of return on investment of enterprises which cannot be ignored. On the landing page design, we have several suggestions.

1. Our PPC landing page is not necessarily to the site's home page, the best way is with the relevant long tail keywords page, so you can better retain and change our visitors.

2. PPC landing page design to be as simple as possible, the theme is clear, do not open the page that is overwhelming floating windows and advertising, these factors will cause great damage to the user experience.

3. PPC landing page needs to be paired with the customer service system, which has a key impact on the site's conversion rate.



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