2015 Report of Chinese Mobile Advertising Marketing
2015 China Mobile advertising market competition shows the overall situation of Changing + strong.
In traditional media advertisement host to migrate to the background of network advertising, mobile advertising and traditional media group of Phoenix to the mobile terminal implementation of strategic transformation; Internet giants such as Alibaba, Baidu, Tencent and Sohu, and video service providers Youku potatoes acceleration of mobile advertising penetration layout.
The sales number of mobile advertising market will be bigger than 56 billion.
SMS MMS are gradually withdraw from the stage. APP advertising is developing rapidly, mobile marketing has gradually entered the big data era of small marketing.
Advertisers mobile advertising insight
Traditional industry to participate in the problem, APP into the main channel
Data show that in 2014 in the field of mobile advertising, a second tier city advertisement lord of 74.8%; and in industry distribution, network services, put the largest number of; traditional industries advertisers insufficient participation, accounted for about 24%; in 2015, with the education market deepening traditional advertising industry the main mobile advertising proportion will rise.
Data shows that APP has becomingChinese Thomas has become mobile advertising the main channel, accounted for 94.04%; followed by short message advertising, accounting for 2.61%; app store advertising accounted for than 2.92%; accounted for the lowest channel for the mobile web. Due to the low user stickiness of the portal page, and the page display, advertising form and other than the APP built-in advertising, mobile web advertising accounted for a lower proportion.
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