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2015 Report of Chinese Mobile Advertising Marketing



2015 Report of Chinese Mobile Advertising Marketing

2015 China Mobile advertising market competition shows the overall situation of Changing + strong.
In traditional media advertisement host to migrate to the background of network advertising, mobile advertising and traditional media group of Phoenix to the mobile terminal implementation of strategic transformation; Internet giants such as Alibaba, Baidu, Tencent and Sohu, and video service providers Youku potatoes acceleration of mobile advertising penetration layout.

The sales number of mobile advertising market will be bigger than 56 billion.

SMS MMS are gradually withdraw from the stage. APP advertising is developing rapidly, mobile marketing has gradually entered the big data era of small marketing.

Advertisers mobile advertising insight

Traditional industry to participate in the problem, APP into the main channel

Data show that in 2014 in the field of mobile advertising, a second tier city advertisement lord of 74.8%; and in industry distribution, network services, put the largest number of; traditional industries advertisers insufficient participation, accounted for about 24%; in 2015, with the education market deepening traditional advertising industry the main mobile advertising proportion will rise.

Data shows that APP has becomingChinese Thomas has become mobile advertising the main channel, accounted for 94.04%; followed by short message advertising, accounting for 2.61%; app store advertising accounted for than 2.92%; accounted for the lowest channel for the mobile web. Due to the low user stickiness of the portal page, and the page display, advertising form and other than the APP built-in advertising, mobile web advertising accounted for a lower proportion.

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TAG: mobile marketing advertising marketing

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  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
  Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.

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Intellectual Property Protection Agency(Marketing in China) Offline advertising agency in China(Marketing in China) Business Center Service(Marketing in China) Exhibition Agency in China(Marketing in China) The operation agent of online store(E-commerce in China) Chinese Website planning and designing(E-commerce in China) the agent for bidding advertisement of search engine(E-commerce in China) SEO Agency (E-commerce in China) Banner advertising agency(E-commerce in China) Establish foreign joint ventures in China(Investment in China) Establish wholly foreign owned enterprise in china(Investment in China) Supplier audit(Purchasing in China) Purchase agency services(Purchasing in China)

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