The advantages of SEM
1. Effective immediately
To pulish advertisements on search engine, the improving of the site keywords ranking and growth of website flow can be achieved within a few minutes.
2. Easier to test
SEM advertising has the features of effective immediately and data rich. It can be used to do AB testing- comparative analysis of which pages have a better conversion.
SEM can also guide keyword strategy of SEO, through the different groups of landing page and keywords to test the corresponding, to observes some date of the visitor behavior and order conversion.
To select the keywords that users participation and conversion good to help with SEO keyword strategy by SEM test.
3. Accurate Calculation of ROI
PPC costing, displaying, clicking and transforming are clear, which can be well tracked.
CPS or CPA can be clearly calculated through data analysis and comparison.
Online marketers can adjust strategies according to the analysis of these indicators.
4. Exactly costing in keywords
To put your key words on PPC account for the specified city. It can help finding the potential users more accurate, more intentional. At the same time. It also reduce the cost of a lot of ineffective and traffic.
The disadvantages of SEM
1. No long-term interests
Once the cooperations stopped to spend on SEM , the website flow will stop immediatly.
2. Small coverage of users
A large number of studies show that more than 70% of clicks from the SEO natural rankings.
3. Clicking fraud
4. Low trust
The users trust SEO more than SEM advertisement.
Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.
Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.