Let Chinese deal your Chinese business.
Let Chinese expand your Chinese market.

The Case analysis of SEM marketing in China(I)



The Case analysis of SEM marketing in China

Client background:

Green thin international group was founded in 2002, is a collection of health care products research and development, production and sales of the group of companies. The group is headquartered in Hongkong, with a registered capital of US $US $. The company's business involves many fields, such as online shopping, TV shopping, magazine shopping, personal care and so on.

Marketing dilemma:

As a product for the fashion people, internet promotion is essential, but the green thin web site traffic has been low, online orders are also affected. At the same time, the influence of green thin brand in the middle and low status, limited marketing tools, the need to expand the brand awareness in the shortest time, enhance product sales.

Marketing requirements:

1. to seize the core population, expanding online registered customers;
2. To gradually narrow the consumer acceptance of weight loss products;
2. To enhance the brand awareness of green thin.

Delivery group:

1, the audience age gender: 10~39 years old people;
2, the audience occupation income: Education / to students, IT and fashion industries such as students, white-collar workers, high level of income people;
The audience, 3 Constitution: comprehensive coverage of nine populations of obesity -- genetic type, excess nutrients, fatigue, stress, anemia type, edema type, type of postpartum, stubborn, belly, general type.

Putting resourcesin the media :

1. To put on the media: Google + SOSO
2. To put the resources: the relevant audience's hot spots, such as beauty, clothing, fashion, etc.

SEM marketing strategy:

1. To select the relevant audience's hot spots, such as beauty, clothing, fashion, etc., for a wide range of Content Alliance advertising;
2. To accept the form of flash advertising, the image of the transfer of product information and advantages, to attract the user's eye. Alliance advertising high display, to bring the unprecedented exposure of green thin;
3. the key word strategy: the choice of key words is divided into three aspects, the effect of promotion category + brand category + competition category;
Effect promotion category keywords focus on weight loss from the crowd and their focus of attention, such as weight loss products, weight loss, weight loss, yoga, etc.;
Brand key words to fully cover the green thin word, including the long tail of words, questions and so on;
Competing products are mainly collected in the same industry competitors to launch the brand key words, to seize market share.
Advertisement strategy: advertisements for different keyword strategy corresponding to different descriptions, the different emphasis to highlight advantages of the products, brand influence and promotion information to a full range of advertising audience matched to the "right" advertising description.


Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.

TAG: sem marketing in China

Top Ten "Secret" of SEM/SEO Should Be Aware

The Case Analysis of SEM Marketing- BMW

Homemarketing in chinaSem in china

investment opportunities in china

Marketing in China
Purchasing in China
E-commerce in China
Investment in China

More +Contact us

Tel:+86/536/8666318 Fax: +86/536/8666318

E-mail:  info@doingbusinessinchina.org

Skype:  doingbusinessinchina


境内合作:  1119304547

About us

  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
  Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.

Intention to cooperate

The service you need

Intellectual Property Protection Agency(Marketing in China) Offline advertising agency in China(Marketing in China) Business Center Service(Marketing in China) Exhibition Agency in China(Marketing in China) The operation agent of online store(E-commerce in China) Chinese Website planning and designing(E-commerce in China) the agent for bidding advertisement of search engine(E-commerce in China) SEO Agency (E-commerce in China) Banner advertising agency(E-commerce in China) Establish foreign joint ventures in China(Investment in China) Establish wholly foreign owned enterprise in china(Investment in China) Supplier audit(Purchasing in China) Purchase agency services(Purchasing in China)

Partner  Team Comment

Complaint 合作 Top