The Third Quarter of China Online Retail B2C Market Transactions Amounted to 503 Billion 600 Million Yuan in 2015, Industry Showing A Deep Integration Trend
According to Analysys enfodesk released the "China's online retail B2C market quarterly monitoring report for the third quarter of 2015" data show, the third quarter of 2015, the scale of Chinese online retail B2C market transactions amounted to 503 billion 600 million yuan, an increase of 49.7%.
The third quarter is the entire retail industry sales off season, the online retail market is still maintained a rapid growth, the retail industry to online transfer continues to deepen.
In terms of market share, Tmall market share of 54%, JD.com market share of 23.2%, VIPS market share ranks third, the pattern of the online retail market remained stable.
A study from Analysys enfodesk suggests that in the context of the overall pattern of the online retail industry, electricity suppliers have been separated from the traditional scale competition, to enhance the competitiveness of enterprises by building industry barriers. VIPS has been focused on sale mode, with in the field of sale long roots build barriers to competition and achieve business growth, has been promoted market share in the third. Ali, JD.com, VIPS three major electricity suppliers and their business model, also represents the current development of the main theme of the electricity.
The third quarter is the major electricity suppliers to adjust the stage, the key point of the end of the end of the sprint, a number of important actions to reflect the new trend and new features of the next phase of electricity suppliers:
1.The stage of industry into the depth of integration
At present, the online retail market has entered the depth of integration, Ali and JD.com as a representative of the giant frequent acquisitions and shares and other strategic actions.
2.Enhance the importance of big data technology
Alibaba recently launched a large data marketing products, JD.com also joint Tencent push big data marketing services.
Retail industry focus on operating efficiency, cost control is the core of the retail industry, currently online retail market basically stable pattern, market dividends had disappeared, business development gradually from "fight the size of the reduced cost model into" technique can reduce the cost of new stage.Big data technology and related areas of technology upgrading, is one of the core capabilities of the future of the retail industry. At present, the big data and the application based on the big data is still in the exploratory stage, but it is undoubtedly a big trend in the future.
-----by Analysys Enfodesk
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