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Types and Choices of Chinese Outdoor Advertising(Ⅱ)

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-06

 

Types and choices of Chinese Outdoor Advertising(Ⅱ)
 
Ⅱ. Classification of duty stations according to place:
 
(1) Wharf advertising
Set up all kinds of billboards in the dock,

 
(2)Waiting booth advertisement board
Outdoor media set up in bus stop. Light box as the main form of expression,n this type of media advertising to the mass consumer goods.

 
(3)Subway advertising
Characteristic is the stream of people concentration, its form has twelve light boxes, four channel posters, special spaces light boxes, staircase, car posters, etc. the attention degree is high, can increase the product recognition.

 
(4)Bus advertisement
Bus belongs to the mobile media, expression in the form of full body painting and body on both sides of the banner hanging board, etc. The characteristic is that the contact surface is wide, and the coverage rate is high and the target audience can selected route or area.

 
(5)Airport Advertising
Set the billboards around the airport and within the airport. Aiming at the audience with higher levels and higher income.

 
(6)Railway station advertisement
 Set in the form of advertising within the limits of the railway station, the main target object is the passenger, characteristic of high traffic and can cover the adjacent area.

 
(7)Site advertising
It is mainly set up around the stadium in the stadium, and large active site. Site advertising is through the audience and television broadcast two ways to transfer information, with the growing attention of live television programs, site advertising effectiveness has been greatly improved.

 
(8) Inflatable advertising
Inflatable products used in the design of the product promotion and publicity. Divided into long-term type and temporary type, it can be used in the exhibition space, large-scale assembly, public relations activities, sports activities and other outdoor places. As the shape of objects are generally larger in kind, unique design, color display, has a strong appeal.

 
(9)Road sign advertising
Signs in public facilities (such as subway stations) or store locations.



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Types and Choices of Chinese Outdoor Advertising(Ⅰ)

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