Let Chinese deal your Chinese business.
Let Chinese expand your Chinese market.

Outdoor Advertising Is The Beginning of Word of Mouth



Outdoor Advertising Is The Beginning of Word of Mouth
American media marketing research firm Keller Fay recently a study shows that through the investigation of 36000 13 to 69 years of online users and found that 83% of the reputation of the establishment are online, 13% of consumption which transformed, paid media therefore extend 15%. Nelson's report also shows that this discovery - friends and family members are recommended to be the most drivers of consumer factors, followed by online user evaluation and brand official website. Because the word of mouth is in the face to face situation, advertisers if only focus on the digital media, it's easy to lose reputation of the brand and forgotten.

In addition to focusing on the time distribution of the audience, advertisers should pay more attention to the topic of the media. Fay Keller research found that, compared with the digital media, print ads, radio, outdoor media, and other more traditional forms of advertising to stimulate the spread of word of mouth. But the ability of outdoor advertising topic is surprisingly high. The United States has 25 billion 200 million word of mouth advertising content from outdoor big year. As shown below, the free advertising driven media 28.5%, of which 11.5% from the outdoor advertising.

Although outdoor exposure is relatively lower than the TV and the Internet, but more can bring so much word of mouth. In Keller Fay analysis of the six industries, the outdoor media is so far the most effective way to create brand and marketing topics.
Advertisers want to make their advertising spend a sensational effect, it must be the word of mouth as an important evaluation criteria, rather than just the cost of time and digital media. Outdoor advertising is an excellent way to create a brand for the brand.
Master the platform, such as outdoor media, can help advertisers to maximize revenue. As the research shows - the pursuit of great impact, outdoor is the king!

Compass is a consulting & service agency for the corporations to enter Chinese market.
We can provide the one-stop services of investment inspection & business connection, collaborator recruiting & sales agent recruiting, mall entry, intellectual property protection, offline advertising, purchasing & Logistics, Chinese website design & promotion, and business translation.
If you corporation are interested in Chinese market and need help, please contact Compass.
Our specially-assigned staff will reach you within 24 hours.


Depth Analysis of Three Current Situation of Chinese Outdoor LED Media Industry

Unilever Uses Nearly $2 Billion for Digital Advertising in 2015---Global Push Marketing "Zero Budget"

Homeadvertising in chinachinese outdoor advertising companies

investment opportunities in china

Marketing in China
Purchasing in China
E-commerce in China
Investment in China

More +Contact us

E-mail:  info@doingbusinessinchina.org

Skype:  doingbusinessinchina


境内合作:  1119304547

About us

  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
  Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.

Intention to cooperate

The service you need

Intellectual Property Protection Agency(Marketing in China) Offline advertising agency in China(Marketing in China) Business Center Service(Marketing in China) Exhibition Agency in China(Marketing in China) The operation agent of online store(E-commerce in China) Chinese Website planning and designing(E-commerce in China) the agent for bidding advertisement of search engine(E-commerce in China) SEO Agency (E-commerce in China) Banner advertising agency(E-commerce in China) Establish foreign joint ventures in China(Investment in China) Establish wholly foreign owned enterprise in china(Investment in China) Supplier audit(Purchasing in China) Purchase agency services(Purchasing in China)

Partner  Team Comment

Complaint 合作 Top