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Outdoor Advertising Is The Beginning of Word of Mouth

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-14

 

Outdoor Advertising Is The Beginning of Word of Mouth
 
American media marketing research firm Keller Fay recently a study shows that through the investigation of 36000 13 to 69 years of online users and found that 83% of the reputation of the establishment are online, 13% of consumption which transformed, paid media therefore extend 15%. Nelson's report also shows that this discovery - friends and family members are recommended to be the most drivers of consumer factors, followed by online user evaluation and brand official website. Because the word of mouth is in the face to face situation, advertisers if only focus on the digital media, it's easy to lose reputation of the brand and forgotten.


 
In addition to focusing on the time distribution of the audience, advertisers should pay more attention to the topic of the media. Fay Keller research found that, compared with the digital media, print ads, radio, outdoor media, and other more traditional forms of advertising to stimulate the spread of word of mouth. But the ability of outdoor advertising topic is surprisingly high. The United States has 25 billion 200 million word of mouth advertising content from outdoor big year. As shown below, the free advertising driven media 28.5%, of which 11.5% from the outdoor advertising.


 
Although outdoor exposure is relatively lower than the TV and the Internet, but more can bring so much word of mouth. In Keller Fay analysis of the six industries, the outdoor media is so far the most effective way to create brand and marketing topics.
 
Advertisers want to make their advertising spend a sensational effect, it must be the word of mouth as an important evaluation criteria, rather than just the cost of time and digital media. Outdoor advertising is an excellent way to create a brand for the brand.
 
Master the platform, such as outdoor media, can help advertisers to maximize revenue. As the research shows - the pursuit of great impact, outdoor is the king!



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