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New Technology of Outdoor Advertising

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-05-07

 

New Technology of Outdoor Advertising
 
Outdoor advertising in today, have to say it is a creative battle. How to be more clever and interesting to the audience, the novel has become the key to winning the victory. Rely on science and technology development, more and more new technologies into the ads, when dreamlike virtual space is projected to the reality of the outdoor advertising, let all have the possibility. Look at the latest new technology in outdoor advertising!
 
Interactive projection technology: the realization of virtual digital signage innovation index: ★★★★

 
Interactive projection system can provide a variety of information, including people want or need a variety of images and patterns, with its unique way to express the new form of advertising, but also broke the traditional style of traditional static and television advertisements have no entertainment. If you in feasting on the street of the city, if you see a virtual portrait and you strike up a conversation, don't be surprised, because it is the Casio's new virtual digital signage, and the application of the latest technology to interactive projection. CASIO developed this digital signage is the use of the projector, from the back to the production of adult shaped or animal shaped screen projection, covers an area of 46x54 cm. Virtual image will read the introduction of goods and activities. At this stage, this product supports Japanese, English, Chinese, Korean, spanish.
 
Face recognition technology: traditional advertising to subvert the old image of innovation index: ★★★★

 
Compared with the traditional display advertising, the advantages of Internet advertising is self-evident - not only has sophisticated advertising positioning technology to accurately locate the customer base, advertisers can also track the data to master the effect of advertising. With the help of facial recognition technology, the traditional display advertising is expected to overturn the old himself behind the image, to emulate the advanced Internet advertising. Outdoor advertising giant Amscreen will face recognition technology and traditional advertising board fusion. Facial recognition technology Amscreen application and accurately should be known for face detection technology by billboard on the camera to capture the advertising audience data, including different date, different time period of advertising audience number, gender, age, and so on. With these data, the traditional advertising can open the era of intelligent.
 
Virtual navigation interactive technology: outdoor advertising "entity manipulation" innovation index: ★★★★★


 
Outdoor advertising interaction may have been relatively small, with many outdoor interactive advertising needs to use smart phones or tablet PC these penetration rate has not yet been guaranteed, the participation of nature can not be guaranteed. And with the virtual navigation technology, you can completely out of the obstacles in the device, with simple items can even create an interactive experience out of thin air. Navigation bar will die like the harsh words did not dare to say, but the future navigation bar is bound to by jumping emergence rules can be displayed, allowing the operator to return to the most primitive and natural experience. For example juke the car on its official website with the ordinary version of the 3D interactive experience, consumers can observe a full range of car appearance, change the car paint color, change a tire, even opened the door to sit in a different location and watch the cars of the interior. But these are not enough! They found another interactive media technology company called Ayotle, and developed the virtual navigation device. Enter the drive mode, as long as a cover, the car will follow your free ride action.
 
Intelligent lighting technology: enhance the outdoor advertising lighting function innovation index: ★★★

 
Intelligent lighting technology for advertisers to create a dynamic full, to adapt to the surrounding environment lighting rendering. A marine outdoor company on the use of this new technology, re start their Motion Eastern site, and the introduction of new technologies to enhance the effect of advertising. British ambx in research and development of intelligent lighting technology used in the advertising tower, an interactive application analysis being displayed by the creative and subsequently strengthened around the structure advertising tower LED lighting system of color in the most dominant color.



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