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Digital Billboards Will Know Who You Are

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-18

 

Digital Billboards Will Know Who You Are
 
Pecabu recently announced the launch of three new products (currently still in the testing phase), trying to change the digital outdoor market advertising and pricing rules.
 
"We want to imitate the pattern of online advertising in outdoor advertising," Smith said.


 
Pecabu of three new products, there is a product called "CineGraph", this is a smart digital advertising platform, it can be targeted advertising devoted to digital outdoor screen and detect the audience -- even those just hurriedly drove through the audience. The platform can the real-time audience measurement and its nearby regions demographic data, weather, geographical location of the user data and other information for matching the corresponding, to decide in a particular billboard or other digital outdoor display as above, such as shelters, what kind of advertising is the most effective.
 
By installing a video camera on the screen to show the audience, Smith says that the statistics are quickly carried out in an anonymous way, and that the recorded images do not make any preservation. Right now, there are about 20 digital billboards in the United States that are testing the Pecabu camera device. The device every five seconds to shoot a photo, you can report such as "now has 15 cars and 3 passers-by" and the like, it does not use facial recognition technology, nor the storage of the audience.
 
CineGraph is designed for content optimization, it can real-time help decide which blocks the United States digital signage is best for which as the specific advertising content, it can be accurate to is not only the scope of regional geography, but can lock the specific location of the particular billboard. After the location is determined, the most suitable advertising content will be put to the designated digital outdoor advertising board.
 
The second paragraph Pecabu product called artificial intelligence "Debo" (DEBO for demographic characteristics, environment, business and operation of the English initials abbreviations), which is driven CineGraph analysis engine.
 
When you read this, Pecabu of artificial intelligence is scanning the United States and Canada each zip code and address social media, traffic, weather data information, Smith emphasized Debo just using the publicly available data, and its running speed can be comparable with IBM's Watson.
 
Pecabu of the three products called Peca it is a can be used in Android and IOS smartphone applications, can reward those willing to anonymously share their own smart phone location data users, these data and can be used to support the operation of Debo and CineGraph.
 
And these products and online advertising pricing of general method is similar, Pecabu digital outdoor billing model will based on audience views, such as $10 per 1000 viewers, the ratio of payment according to the general advertising audience browses a quantity evaluation.



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