Depth Analysis of Three Current Situation of Chinese Outdoor LED Media Industry
With the development of mobile media, outdoor LED media has not been affected, but to strengthen the unique, attracted the audience and advertisers pay more and more attention. If it can roll with the punches, take the initiative to embrace mobile technology, and to achieve a breakthrough in the other application of new technologies, it will undoubtedly make outdoor LED media to obtain a broader space for development.
1.LED media industry development space is huge.
On the one hand, including the LED media, outdoor media has a unique spatial properties, has been a steady growth of the audience. With the change of our country's urbanization and the way of people's travel, the audience of the outdoor media is still far from reaching the ceiling of the market.
On the other hand, the electronic trend of outdoor media will benefit the LED media.
LED media itself is a product of the development of electronic information technology, from the point of view of form, in the foreseeable future, is unlikely to be replaced with another product, it is undoubtedly the the most important development direction of the outdoor media, and can effectively combine with "Internet +" and broad prospects.
2.LED media industry is entering a mature stage.
a. Changes in the market environment, LED advertising in the high-speed growth, but the industry increasingly fierce competition, mergers and acquisitions appear craze, and accelerate the capital docking.
b. The fierce competition of resource development will directly aggravate the industry reshuffle, and the phenomenon of the industry in recent years is enough to confirm this conclusion.
3.LED media is entering the era of multiplex media
a. Network and multiplex screen interactive communication.
b. The visual performance is more diversified. The naked eye 3D technology has been mature, believe that will soon be used in outdoor LED media.
c. From a single spread to the audience's participation and interaction. The LED media industry in succession in the study will be led large screen and popular WiFi network, micro channel two-dimensional code, mobile app combined, create "screen interactive” new media forms, the audience to experience as the core, emphasizing the participation and interaction.
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