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Why Social Platforms Focus on Video Advertising

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-14

 

Why Social Platforms Focus on Video Advertising

 
According to the financial report shows that by the end of the fourth quarter, micro-blog's user size, activity and revenue have achieved rapid growth. Among them, the users: micro-blog monthly active users reached 236 million, an increase of 34% daily active users reached 1.06 billion, an increase of 32%, mobile terminal, live accounted for 89%, behind Facebook. In terms of revenue: quarter micro-blog revenue of $42%, an increase of 32 million 900 thousand, earnings of $, up 251%, advertising revenue from the mobile terminal 84 million 500 thousand U.S. dollars, accounting for 65%, an increase of 100%. 2015 micro-blog's total revenue of $477.9 million, an increase of 43%, the total profit reached $68 million 800 thousand.
 
The first trading day after the release of the financial report, micro-blog shares rose 9.48%. Thus, micro-blog in the past year's performance, it is beyond many people's expectations.
 
Released 2015 annual financial report at the same time, micro-blog has made no secret of importance of video advertising. Prior to this, the information flow video ads have appeared in the QQ space and circle of friends, Facebook and Instagram in an earlier launch of this form of advertising.
 
Multimedia information flow advertising, is accompanied by a user on the social platform of the habit of consumption of multimedia information. Last year, the average daily video playback Facebook and Snapchat increased by 1 times in six months. In the fourth quarter of the year, the average daily volume of micro-blog video playback also reached times within six months, an increase of 2 times. On the social platform, the information flow advertising is not new, but the layout of the field of video, is representative of the entire market for visual marketing attention.
 
First, the user is large enough, the viscosity is better.
Second, fragmentation of attention, passive marketing more efficient.
Third, reading is more sophisticated, advertisers and users to find a balance between.
Fourth, big data boost advertising efficiency.



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