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Video Advertising into The Harvest Period, The Big Screen Extends Will Further Erode The Share of Television

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-12

 

Video Advertising into The Harvest Period, The Big Screen Extends Will Further Erode The Share of Television
 
In 2015, we expect the total revenue of online video advertising will be close to 25 billion yuan, an increase of 75%, accounting for online advertising market share rose to 12%. Youku, Tudou, Iqiyi, Tencent video, LETV are to maintain a rapid growth.

Main network video media advertising revenue trend:

 
Video network brand marketing effect has been a number of brand advertisement advocate approbate, network video website to infiltrate the upper reaches of content will make it keep on the attraction of users and advertisers, expand brand marketing share and users to subscribe to pay multiple value-added income source.
 
Network video to the big screen TV penetration is one of the most noteworthy trend, with the TV network, intelligent, network video of the long-term accumulation of brand advantage, the user operation experience, plus music, potatoes, Youku, iqiyi in manufacturing terminal or terminal customization surface active layout, will accelerate the network video contest for the traditional TV advertising budget. The traditional television advertising income is four times than the network video ads, the growth of online video advertising space is still large. For a long time, video advertising is no doubt one of the most worth looking forward to the growth of online advertising.



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