Video Advertising in China
Video advertising is divided into traditional video advertising and mobile video advertising. The traditional video advertising is set up and put ads in the video, and the mobile video advertising is divided into traditional advertisement and In-App video advertising, broadcast in mobile device video.
Video advertising sellers include major portals, media companies and the majority of users to create content based video website. The major portals and media companies have the vast majority of Internet video, and put in a lot of video content and technology to keep dominant position. Small video sites usually adopt the direct sales or sales network to obtain profits. With the increasing demand for advertising, many websites have started to deploy video text link ads on their content page.
The price change of the current video advertising market shows that the media is constantly mature. Based on the cost per thousand (CPM) pricing method is advantageous for advertising buyers, especially in the streaming media video ads in linear. Cost per thousand can measure many aspects of the advertising value, include the quality of the content of the website and the users、the level of precision positioning of the target audience and the quality of the video program.
There are two kinds of pricing methods: the cost per action (CPA) and the cost per click (CPC).These two methods are more suitable for video text link ads. The traditional TV advertising pricing according to different periods and different time of advertising for a period of time. Vi advertising continue the Internet advertising sales model，more refined、it can be put in and replaced at any time、accurate evaluation of advertising effects. Many brand advertisers believe， compared with traditional TV advertising, each cost of action and per click pricing method is more applicable to their advertising model.
Mobile video advertising video advertising by using Cost Per Person strategy, an effective audience only billing first arrived in advertising. If the user does not have complete finished playing video quit, the system will not charge.
In terms of advertisers, mobile Games, business, social, maternal and child products as well as some tall on the brand is the most active customer, to predict the future there will be more attention to advertising. In terms of media, apps and from the interstitial ads to apps, these are the main media video ads at present.
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