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VR Advertising Estimates

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-12

 

VR Advertising Estimates

 
In view of the VR and 3D video, interactive video content is interlinked, we put VR revenue in the video revenue, we also see the domestic and foreign video platform YouTube, Leshi, Baofeng and other VR content have great expectations. VR marketing value depends on the popularity of VR content consumption, VR terminals are universal. Refer to the game terminal and 3D movies popularity, and VR advertising creative and production of high threshold characteristics, we estimate the 2017 VR advertisement scale in about 5 billion yuan, accounting for 1% of the video advertising revenue, to 2020 expected the proportion will rise to 10%.
 
Network advertising is a birth of many concepts in the field, although DMP, DSP, ADX and other concepts popular, but can not be separated from the core of the advertising platform is the essence of quality traffic.
 
The core of advertising media resources in the hands of high quality media, so the majority of the share of the media advertising revenue will still focus on social, video, search and other major media; traditional advertising is in the main resource of dispersion and change, it can provide a large number of advertising agency DSP living space; providers and o2o platform directly to the pickup and goods and services trade, the construction of the transaction closed loop system, accumulation of service and business resources to automatically form a good marketing environment.
 
Mobile advertising is still in the early stages of development, I believe that the next few years we will continue to see the influence of mobile Internet on the line to deepen, the challenge to the traditional media, we are also very optimistic can see mobile advertising will continue to stimulate the rapid growth of the overall Internet advertising.



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