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Ten Types of Digital Video Advertising In China (Ⅰ)



Ten Types of Digital Video Advertising In China (Ⅰ)

As the advertising creative continuously through the digital video ads show, digital video advertising content and scope is constantly expanding, channels of video ads and constantly enrich, function more and more accurate, population labeling segmentation, digital video ad family are also increasingly large.
Whether to rely on the video platform can be divided into video ads In-stream and video ads Out-stream.
1.In-stream video ads
In stream video ads is the video platform itself ad placement, in network video, video, live video broadcast before, play pause or play after insertion picture, video, flash, such as advertising, such as spots video advertising, before the placement of video ads, pause video advertising etc..
2. Out-stream video ads

Out-stream video ads refers to itself for video ads, usually in a relatively short time, and does not depend on appeared in the video media platform, common in social media, news media and outdoor advertising media such as circle of friends, and a little bit of information. Out-Stream Video and Feeds ads will flow step by step affects the whole ecological advertising advertising. 
Reasons are as follows: 
a. out-stream video ads will provide new accord with the context of the original advertising opportunities; 
b. out-stream video ads can increase the amount of video inventory scale; 
c. from the data found out-stream video ads on the click rate effect is better; 
d. high visibility, the interaction with the user; 
e. attract more is young users.

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Digital Video Advertising in China

Ten Types of Digital Video Advertising In China (Ⅱ)

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  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
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