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Digital Video Advertising in China



Digital Video Advertising in China
Digital video advertising has the ability to connect and communicate ability has attracted more and more attention to the marketing personnel. As more and more consumers to abandon the traditional media and the choice of video to satisfy the exploration, living and entertainment needs, using video to enhance the brand image has become almost a must for marketers. Bi intelligence report shows that video advertising channels in continuous expansion, covering continuous increase in the number and average click through rate (1.84%) rising background, 2016 American digital video advertising revenue will reach $50 billion. According to the data display, by 2015 China's online video mobile terminal advertising market scale is 98 billion yuan, 2016 is expected to exceed 175 billion yuan.

Emarketer survey also showed that digital advertising in 2013, a significant increase in the cost of total advertising expenditures in the video, banner, rich media, sponsors has exceeded the search advertising spending. Users are more and more like visualization and various forms of advertising, time is short, with goals and easy click advertising is more popular, and users will be with fast speed of filtering off those unable to attract their own advertising. GroupM data display, FMCG companies to spend more and more money on the digital media, in 2015 FMCG industry digital channels accounted for, video platform to 40% become the biggest advertising channels, exceeding 30% of the display advertising.

Among them, video advertising creates a fusion of user demand and content form of advertising. It is based on user data, can provide a visual platform not only to meet the high-speed conversion but also can quickly transfer brand information. The video ads, continuously enhance brand visibility and attention, and constantly improve the conversion rate and the retention rate is still the core purpose. The various platform of video advertising, the advertising message can better reach customers, enhance the user's participation. Digital advertising through the channels and equipment connections, greatly improving the brand and the purchase of the transformation between the contradictions.

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  Compass foreign business service center (Abbrev. Compass) is a comprehensive agency that can provide one-stop service for foreign businessmen from around the world. It’s the professional agency that get the permission to establish by Chinese government. Compass provides one-stop agency services for foreign businessmen in China- investment, purchasing, joining electronic commerce platform and marketing.
  Compass will help the foreign businessmen’ to do their business operations in China easier. The professional teams that consisted of different realm experts will greatly shorten the time in different steps, reduce the business costs, and the business risk in the investment project in China.

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Intellectual Property Protection Agency(Marketing in China) Offline advertising agency in China(Marketing in China) Business Center Service(Marketing in China) Exhibition Agency in China(Marketing in China) The operation agent of online store(E-commerce in China) Chinese Website planning and designing(E-commerce in China) the agent for bidding advertisement of search engine(E-commerce in China) SEO Agency (E-commerce in China) Banner advertising agency(E-commerce in China) Establish foreign joint ventures in China(Investment in China) Establish wholly foreign owned enterprise in china(Investment in China) Supplier audit(Purchasing in China) Purchase agency services(Purchasing in China)

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