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Vertical Media, Tool Type APP Growth Slowdown, The Key Is to Explore A More Diversified Profit Model

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-13

 

Vertical Media, Tool Type APP Growth Slowdown, The Key Is to Explore A More Diversified Profit Model


 
Vertical media and tools application, IT digital media is facing a bottleneck is a consensus, such as real estate advertising revenue vertical media is facing the transformation of the electricity supplier pressure. Such as the Pacific Network in 2015 revenue barely unchanged from 2014, SFun advertising revenue decreased. Thanks to the trend of automotive electricity supplier to speed up, the car home, easy car network marketing has a good liquidity growth. Expected in 2015 year on year growth rate of 48% and 32%.
 
In addition to the industry's vertical media, the mobile Internet spawned a large number of tasks based vertical tools, such as security optimization, image processing, weather, communications applications, etc.. Cheetah, Mito, WiFi skeleton key, ink weather etc is one of them. APP distribution advertising is an important profit model for the application of these tools. Combined with the characteristics of the vertical application of specific populations, the expansion of high quality brand advertising, business services will be the key to the application of these tools to obtain revenue growth rebound.



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