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The News Information Based Portal Gradually Withered, News Client Realized into The Fast Lane

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-13

 

The News Information Based Portal Gradually Withered, News Client Realized into The Fast Lane
 
The portal leading the first wave of Internet advertising boom in the new segment of the media under the impact of PC based web portals facing challenges. The news client occupied the traditional portal leading mobile market to maintain continued growth, missed the mobile Internet transformation portal facing downward pressure or stagnation of income.


 
Sina portal advertising revenue fell by about 10%, mainly rely on blog support performance growth; Sohu is to rely on video, search pull forward; strong gaming revenues so that we have not put on Netease as a portal, but Netease News client performance is still remarkable; Tencent overemphasized, the traditional portal fast fading, but Tencent news client is one of the main driving engine in media advertising business growth.
 
Toutiao News as a new force in the mobile news portal, in 2015 revenue estimated at around 15 million, and news Tencent and Netease News can equate. News personalized recommendation engine, massive, high frequency refresh information content is good fit the era of mobile Internet users in epistemic, fragmentation, high frequency of reading scene the be "boring" crowd of VHF news reading one of the application. Technical recommendations, the massive update of the move also began to usher in a lot of peer follow. Technical recommendations began to replace the original content of the role of the editor recommended, and truly welcomed by the user, in the market to be verified.



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