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Network Advertising Grew 36%, Accounting for Video and Social Advertising Also Increased

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-09

 

Network Advertising Grew 36%, Accounting for Video and Social Advertising Also Increased
 
Online advertising is still growing rapidly, and the market share is further expanded. In the short term, see the driving force from social networking and video advertising in the long term, the driving force from the network video screen, O2O local online marketing.
 
Network marketing has been more and more advertisers use, and O2O will allow the value of the network marketing to further release. O2O to build a bridge between the line and the line, so that everything can be tracked, the Internet power has been expanded from the Internet to the next line of the real economy, businesses. The network value is proportional to the square of the number of the network nodes. In view of this, we have reason to believe that the value of the network marketing market in the next few years will continue to double with the deepening of the O2O.
 
In 2015, the scale of online media advertising revenue is expected to exceed 200 billion yuan, an increase of 36%. In the network of various segments of the media, search, electronic business platform advertising revenue still maintained a strong position, online video, social advertising is the rapid rise.


 
Search advertising: refers to the core search advertising, including navigation, app store, and search related advertising alliance;
E-commerce advertising: refers to the electricity supplier platform advertising services, such as Taobao, Jingdong, where advertising service;
Classified information and O2O: mainly for 58, reviews and other platform advertising services;
News media advertising: advertising media platform for information based, such as the traditional portal news client, etc.;
Vertical media and tools such as industry: advertising media advertising, car home and other tools; application, such as Mito cheetahs are included in this;
Social advertising: the social environment of advertising, with promotion alliance using social relations;
Video advertising: video media advertising, such as independent video website, portal video sites are also classified in this.

-----by BLRI according to industry research, company data comprehensive estimate



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2015 China's Online Advertising Inventory and Prospects for The End of The Year

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