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Mobile Advertising:A dark Horse in The Advertising World

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-07

 

Mobile Advertising:A dark Horse in The Advertising World
 
With the rapid development of the Internet, big data has been gradually propped up the whole era. Advertising has also been widened, the rise of mobile Internet advertising is a trend.
 
According to the Chinese market report network display, China's Internet advertising operators market size of 532.4 billion RMB in the second quarter of 2015, up 42.7%,chain growth 32.1%.


 
China's Internet advertising market has the following characteristics:
1. Search ads with its precise effect still occupy the largest share;
2. Display advertising in the rapid development, businesses begin to focus on technical means to improve the delivery strategy;
3. Video advertising share has increased, user habits gradually mature, Advertisers will further increase in the field of video marketing in the future.
4. Data analysis of the mobile marketing market size of over 90 billion RMB in 2015, Market size is expected to reach 2879.6 billion RMB in 2018.
 
The development of social current situation tends to promote the change of the idea. People spend 24% of the time on the mobile Internet. Advertisers will put in 8% of the cost of mobile Internet advertising, and generate mobile marketing localization ads.
 
1. The rise of mobile Internet advertising is a trend.
The emergence of mobile advertising will be the perfect combination of online and offline, effectively avoid the drawbacks of traditional marketing.
 
2. Big data = Big value.
The relationship of competition and cooperation between different product lines due to the maximization of benefits, People's ideas from software value to service value transfer, and technology accumulation.
 
-----by the Chinese Market Report Network 



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