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In The Search Field, Baidu is Still A Dominant, Sogou And Qihoo are Also Accelerating

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-11

 

In The Search Field, Baidu is Still A Dominant, Sogou And Qihoo are Also Accelerating

The share of mobile search APP user's use time:
In 2015, the size of China's core search advertising close to 80 billion yuan, an increase of more than 28%. Despite facing a destabilizing factor in the economy, and competition on the Internet slowdown brought search advertising investment to reduce the threat, but the search advertisement as the media of advertising effect, in the ecology of the whole marketing still has a unique position, expected in 2016 and 2017 still remain more than 25% of the speed increase.
 
From the long-term growth of the search space, search advertising growth depends on mobile search on line service connection degree, cultivate the degree of user search O2O service awareness and habits. Baidu has a lot of investment and layout, in the long term it will have positive effect on the Baidu search ecosystem.
 
From the point of view of the pattern search platform, mobile search brand concentration further increased. The Baidu mobile transformation occupy a leading position in mobile search, mobile search independently APP market share in more than 8, revenue share the same industry accounted for more than 8. Sogou mobile search, Qihoo layout and Realization of slow to Baidu, they are growing faster. In the short term, whether it is Tencent flow support Sogou, or a tool matrix diversion Qihoo are hardly a threat to Baidu search status.



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