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Classified Information And O2O Is Following The Electronic Business Platform, The Next Focus of The Platform Advertising Ecology

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-12

 

Classified Information And O2O Is Following The Electronic Business Platform, The Next Focus of The Platform Advertising Ecology



Platform marketing ecology is the birth of the new Internet marketing ecosystem. Platform through the gathering of third party service providers and users, to build a closed loop marketing services, in addition to the Commission, the active customer service is one of the platform's important profit model. The most representative of the marketing platform is the electronic business platform and classification information and O2O platform.

 
In 2015, Alibaba, Jingdong as the representative of the electricity supplier platform overall advertising revenue is expected to more than 50 billion. Eco platform because of precise flow, sales conversion efficiency is high, the flow value is big, so is the platform advertising main competitive field. In the electronic business platform marketing, the Taobao, Tmall platform businesses advertising marketing spending occupies an absolute scale and market share advantage. From the growth point of view, the introduction of third party businesses in the future of the Jingdong's marketing potential is also very similar.
 
Classification information and O2O platform is still in the early stages of development, we firmly optimistic about the potential of this field of marketing growth. 2015 classified information platform 58 city advertising revenue growth of more than 132%, the annual advertising revenue should be more than 1 billion 800 million yuan. To the United States mission, comment on, baidu glutinous rice is representative of the service life of the local o2o platform to collect turnover Commission on the, platform Gmv throughout the year is expected to more than 2000 billion, according to advertising and commission income as a whole accounted for turnover 5% to calculate the proportion of, 2015 potential revenue is in 100 million yuan.
 
In the long term, the marketing potential of classified information and O2O platform will be comparable to the electronic business platform. The United States by the preferential cut, combined with information on the advantages of the decision, are worthy of attention of the company. To search and map as the starting point, Baidu Nuomi and Baidu to connect to the landing platform for the same needs is an important player in this area. The payment can not be ignored the power facilities of Ali and Tencent is O2O marketing market shopping line. The current situation of O2O is like Taobao, a large number of small B businesses and scattered, it is difficult to see the return, but the online and offline O2O connection market value and prospects are also not be questioned.
 



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