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2015 China's Online Advertising Inventory and Prospects for The End of The Year

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-09

 

2015 China's Online Advertising Inventory and Prospects for The End of The Year
 
The growth of annual advertising about 13%, the network media is a key driver of advertising growth.
 
Driven by the rapid growth of online advertising, China's media advertising market size continues to maintain more than two digit growth, China's media advertising grew by 13% in 2015, reaching 422 billion 600 million yuan. Traditional media advertising revenue fell 3%, net media advertising revenue grew 36%. Traditional media, theater, building and other outdoor digital media performance still remarkable, continue to get advertisers favor, and traditional television, radio, newspapers, magazines and other media was declined.
 
Chinese media advertising still has a fast growing upward space. At present the scale of China's media advertising accounts for the proportion of China's GDP is about 0.62%, and the size of the US media advertising accounted for the proportion of GDP in more than 1%, we believe that the advertising media consumption in China accounted for GDP gap in the next few years will gradually catch up with the United States.

China's key media advertising revenue size and trend:


User media contact time share:

 
Network video big screen will revolutionize the traditional TV marketing. At present, the television is still can equate with Internet media media, but the TV media is accelerating the networking of intelligent. Network video companies have the layout of the big screen smart TV, despite the policy constraints are still large, but these changes will inevitably change the traditional TV user viewing habits and advertisers marketing. In the future there will be more and more TV advertising budget transfer to more users of the operation ability of the enterprise network video, such as potatoes, Youku, iqiyi, Tencent video, depending on the network, such as video platform will the benefit.



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