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The Online Retail B2C Market of China in the 4th of 2015



The Online Retail B2C Market of China in the 4th of 2015

The data show that,the scale of China online retail B2C market reach to 644.38 billion RMB in the fourth quarter of 2015, an increase of 41.9% 

The 4th quarter of China's online retail market is gold season:
"double 11", "the twelve", "black Friday" three large promotional activities, especially in this year "double 11", Tmall create a new history again .
In November 11, the sales reached to 91.2 billion RMB. 
In the terms of market share, "double 11"  create a amazing trading volume, it significantly boosted the market share of the fourth quarter in 2015, increase to 63.5%, Jingdong market share was 20.8% ,ranks second place,
VIP accounted for 2.6 % of market share ,ranks third,
Suning ranks the fourthAt present, China's online retail has become an important part of the national economy.

In the whole year of 2015, China's online retail accounted for 12.74% of total retail sales of social consumer goods, and continued rapid growth rate,
In 2016 ,online retail market will continue to show a relatively rapid growth,
1.More kinds of goods occur on the Internet side, enrich the category in a further step. 
2.The after 90, after 00 and other emerging groups have a more mature behavior on online shopping.
As these consumers leave the campus into the workplace, the consumer spending power has been greatly released3. The importance of the Internet and e-commerce enterprises is unprecedented upsurge. 
4.With the development of cross-border business, so that a large number of overseas goods began to enter the domestic market.Costumer has more alternative. 

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TAG: china online retail Retail Industry in China

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