Forecast of Development Trend of China's Online Retail Industry in 2016
In Jan-Feb of 2016 ,the online retail sales of real goods in China is 505 .3 billion RMB , accounting for 9.6% of total retail sales of social consumer goods.
It rose 1.3 % ,Compared with the same period last year;
The growth rate is 25.4%, up 25.4%. It fell slightly large,compared with the same period last year .
The growth trend is a little bit slow in the overall .
But compared with the growth rate of total retail sales in the same period,the growth rate of online retail sales is still more than 16.4% to boost the economic growth of China.
Performance of major E- Business platform in 2015 have been announced ,
the growth rate of B2C model is much higher than C2C:
1.GMV of Ali platform in the fourth quarter is up to 964 billion RMB, an increase of 23% with the same period.
Among them, the proportion of sales from Taobao gradually declined, while the of share Tmall rose rapidly, reach to 41.6%.
The advantage of B2C gradually revealed.
2.GMV of Jingdong, E-business in B2C model ,reach to 145.3 billion RMB in the fourth quarter , the growth rate of 69%.
The growth rate is higher than the main competitors.
In January and February of 2016, the total retail sales of social consumer goods is 5.29 trillion RMB, the growth rate of 10.2%.
The growth rate fell 0.5% , but compared with the same period of last year.
The decline has narrowed.
Overall, The trend of total retail sales of social consumer goods is relatively stable.
From the business point of view：
The retail sales of social consumer goods in urban areas, an increase of 10.1%;
The retail sales of consumer goods is 0.76 trillion RMB, an increase of 10.9%.
Both of them have declined over the same period, the decline was 0.5% and 0.7% respectively.
The revenue of catering industry rose slightly by 0.1%, to 11.3%;
The growth rate of retail has declined by 0.6%, to 10.1% .
In Jan. to Feb., the highest proportion of automotive goods fell by 5.4%.
Chinese and Western medicines, household appliances ,audio equipment, and communications equipment,accounting for a relatively high proportion, has a large decline.
It also affected the growth of total retail sales of social consumer goods.
However, the growth rate of some commodities related to housing has the accelerated trends,
such as construction and decoration materials, furniture growth rate were 14.9%, 16.4% respectively,an increase of 2.4%, 4%
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