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The Current Situation and Development Trend in Chinese Outbound Tourism Market

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-06-12

 

The Current Situation and Development Trend in Chinese Outbound Tourism Market

In 2015 , the total number of outbound travel is more than 0.12 billion.
 
The outbound scale ranked first in the world for three consecutive years.
 
Although the growth rate has slowed, but the main reason is the cooling of Hong Kong and Macao tour. 
 
Outbound tourism remains rapid growth excluding Hong Kong and Macao.     
 
The current situation of development trend
 
From the distribution of destination, there are 64% tourists  will go to Hong Kong, Macao and Taiwan in 120 million outbound tourists.
 
The passengers of Hong Kong is 46.35 million , Macao 26.36 million, Taiwan 4.27 million. 
 
 20% of population will go to other Asian countries, including South Korea' (6.11 million), Japan (4.90 million), Thailand (3.49 million); 
 
7%  of the tourists will go to Europe, North America, Australia, including the United States (2.56 million), Russia (1.48 million), Australia (0.98 million), Germany (0.92 million).

Distribution of outbound travel destinations in 2015
 

The total amount of Chinese tourists to Asia in 2015 

 

The total amount of Chinese tourists to Europe, North America,Australia
From the proportion of outbound tourists accounted for the total population,
 
South Korea is close to 30%.
 
Japan is between 13% and 15%. 
 
America is close to 20%.
 
Russia is more than 35%. 
 
South Africa is at about 10%. 
 
Brazil and India is less than 5%.
 
While total outbound tourists is 12 million, the total population was 13.68 billion, outbound tourism rate reached 8.8%, 
 
If excluding 72.71 million Hong Kong, Macao and Taiwan tour visitors, real abroad tourism rate was only 3.5%.
 
Even if the denominator for urban resident population of 7.5 million, outbound tourism and travel abroad rate is only 16% and 6.3%. 
 
Therefore, from the outbound travel rates of overseas countries, the space of Chinese outbound tourism market has at least 2 or 3 times.



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