The Report of Pharmaceutical Electronic Commerce in China (一)
In the "Internet plus" and popularization of online shopping penetration rising tide, the Pharmaceutical Industry has also been faced with a opportunity for development.
The old pattern of the industry is facing reshuffle. Pharmaceutical online supplier bring about a change in the business model.
In 2005 ,the first pharmaceutical B2C license issued as the beginning,
pharmaceutical online suppliers in China has gone through 10 years.It is gradually entering a relatively stable stage.
By the end of 2014, the size of China's Internet users reached to 0.65 billion. The Internet penetration rate is up to 47.9%.
By the end of 2015, the scale of China's E-Commerce reach to 16.6 trillions RMB, the overall growth rate remained at more than 20%.
The retrieval volume about medical continues to rise, the mobile terminal has exceeded the amount of PC retrieval.
In 2013, the total search volume related to medical and health reached to 9.1 billion times,
In 2014,it is reaching to 10 billion times . About 30 million searches per day on average, .
Since April of 2013, the amount of retrieval from the mobile terminal beyond the PC side, so the gap is growing.
Now We would begin the research in two major aspects：
1.the social environment of pharmaceutical industry development:
2.The economic environment of pharmaceutical industry development in China.
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