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Trend of Online Shopping :Special Purchases for the Spring Festival in China



  Trend of Online Shopping :Special Purchases for the Spring Festival in China
 Compared with previous years, many young people choose online shopping during the Spring Festival this year.
 Alibaba joint a financial Organization released the first China "special purchases for the Spring Festival big data report" shows that
 According to the ranking of purchase quantity ,Tianjin people love to buy local products .suah as tea, collectibles, home decoration, chocolate, ginseng tonic, 
 The favorite foreign goods is honey, shoe, rice flour, milk bottles, grape seed extract etc.
 Then ,on the eve of the Spring Festival in 2016.  
 What special purchases purchase for the Spring Festival? 
 What are the new trends in consumer spending? 
 Data show that , Chinese accumulated 21 billion of special purchases for the Spring Festival from Taobao, lynx, poly cost-effective and village Amoy from January 17 to January 21.
 70% of the order is completed through the mobile terminal, 
 15% of the orders come from the village
 After 90 and 80 consumers is the main part,contributed 81% of the order.
 Thanks to the Internet popularization in rural and county village and logistics system development.
 In the year of the monkey spring festival, the villagers has first opportunity to buy high-quality domestic and foreign goods, rural show strong spending power. 
 Data show that more than 12000 rural Taobao service station attend in the Ali special purchases for the Spring Festival.
  Consumer is increased of 331% than usual , the average consumption of each order is 262 RMB.
 "new year wearing new clothes," the traditional customs in the rural areas are still strong, the special purchases for the Spring Festival is still the clothes. 
 "After 95" to become a new part in rural online shopping.

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