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O2O in Catering Industry of China

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-12

 

 O2O in Catering Industry of China 

As a newly rising business pattern ,O2Omodel connect offline business with Internet.Internet has become the front line of the offline transactions .
 
From the 2013 , the rapid development of Internet has laid a solid foundation for the fast development of online catering business
 
By the 2014 , online takeaway has become the most popularity service in O2O catering market.
According to statistics, O2O marketing in Chinese catering industry reached 94.6 billion yuan. It is increased by 51.5% than the market size in the 2013.
O2O online business users in China's catering industry reached 193 million .It is increased by 38.85% than last year.
 
In the 2015, O2O marketing scale of China in catering industry is expanded to  138.9 billion yuan, on the basis of the market scale in the 2014.
O2O market scale in catering industry is only 9.22 billion yuan in the 2010.

With the development of , it is increased 10 times than before.
 In the 2015, the APP market of ordering in the Mobile phone become a battleground for the giant.
After the crazy expansion near a years ,Meituan ranked on the top by the narrowest advantages,accounted for 33.6%.             
Eleme took up 32.14% in  the second place.
Shi Sheng Yaoyao accounted for 12.46% in the third.
Amoy Little, Baidu Takeaway, 8684, Home, and Easy Amoy Food ,ranked the fourth to eighth ,are accounted for 4.09%, 2.73%, 2.24%, 1.07% and 0.09% respectively



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