Report of the Tendency of Maternal and Infant Industry in China
1. The baby boom promote the development of baby food
From the demand , the demand for baby food is mainly driven by the size of the newborn population.
Historically, China has experienced a period of a few years during 1985 to1990 ,reach to the peak . In 1987, the highest fertility rate reached to 23.33%.
In 2016, the after 85 has entered the child-bearing period .
It is expected to appear a wave of new baby boom.
2.The rate of breast feeding in our country is low, the formula milk is more popular.
In 2014, 0-6 months infant pure breast feeding rate has dropped to 27.8% in our country, the Japanese breast feeding rate up to 51%, India is 46%, the world average level is 38%, China is far below the world average level.
Further subdivision, the rate of breast feeding in our country is only 17%, and the rural area is 30%. The main reason for the decrease of breast feeding rate is the working pressure of urban professional women.
In our view, the lower rate of breast feeding, formula will be more popular for consumers, lead to greater demand, as a substitute for breast milk.
3.The Internet channel trading volume is expected to increase
In 2014, the transaction size of China's infant formula online channel .
In 2015,the scale of online market is expected to reach 22.2 billion RMB.
n 2015,the transactions of online retail market in China maternal and infant Industry amounted to 219.4 billion RMB, an increase of 39.9%, it is expected to reach 494.4 billion RMB in 2018.
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