Internet Market In China
January 12 EnfoDesk sharing session: 2015 Chinese Internet market inventory and 2016 prediction trend.
The value of marketing is deepening, promoting market fast and sustainable development
In 2016, with the media and the link service providers and advertisers together promoting, the launch of the new technology is more mature, and advanced concept of industry has been widely recognized. On the one hand, covering the human centered multi screen, cross screen delivery technology has further improved, and advertising is more close to the user experience, advertising creative combined with delivery technology more closely; On the other hand, open market data is more abundant and active liquidity, three-dimensional data promoting digital advertising market development.
A steady rise in the search market, deepen the search services that connect people with layout
In the highly mature market environment, the search engine operators in addition to optimize the existing traffic system management, they pay more attention to the technical level and application of demand, hoping to find the difference of development route and grasp the new market growth point.
The future search engine operator market will show the following trends:
1. Extend entrance concept, search engine is expanding to new business areas.
2. Filled ecological service short board, search engine achieve “connecting people and services” and the future network video diversified business model upgrading and exploring.
Chinese online video advertising market continues growing, to build a new pattern. The following points worthy of attention for the future development: First, the mobile terminal has become the main driving force in the development of network video market; Second, the number of network content blowout, quality improvement, content of anti traditional media and network content will become an important source of realization; Third, based on IP based digital entertainment ecosystem ,video and other digital entertainment industry integration deepens; Fourth, with the drive of content in the quality of copyright and network, users pay will get an unprecedented development. Based on the user flow deeper into commercial value, network video step into profit era.
Further release of social media marketing value
Mobility, based content, innovation promote the future development of China's online social market. To elaborate, first, further enriching divided social platform according to different scenarios, perpendicular to the crowd and information carrying; second, strengthen the social networking tool, Internet platform has realized extensive socialization and social become Internet basics; Third, the mainstream social platform launch information flow advertising and realize of the process of selling, which help accelerate the commercialization process. Information flow advertising network social market will become an important source of income.
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