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Analysis on the Market Situation of Chinese Cosmetic Industry

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-05-19

 

 Analysis on the Market Situation of Chinese Cosmetic Industry 


In 2013, the total consumption of Chinese cosmetics breakthrough 330 billion RMB.
 
The growth rate remained above 20%,
 
The main consumers of Chinese cosmetics consumption will remain compound annual growth rate of 10-15% in the next 5 years.
 
In 2012 , Data show that , 
 
Cosmetics consumption per capita in the United States, Japan and South Korea is 15 times , 9 times and 7 times of China.
 
 The cosmetics consumer groups grow steadily .
 
The consumption concept of residents cosmetics continued to upgrade.
 
 It is the primary power to drive the industry steady and rapid development.
 
The top ten brands of domestic cosmetics consumer market accounted for about 40%, less than the United States and South Korea about 70%.
 
The industry's long tail effect is stronger than domestic appliances, shoes, clothing and other industries in the same period . 
 
Before 2008, Entity circulation is the main way of cosmetics.
 
International high-end brand in low tier cities strictly control costs and benefits.
 
Domestic medium and small brands enter the mainstream department store.

 
Brand promotion efficiency is low. 
 
 In 2008-2013 ,the compound growth rate of E-commerce cosmetic industry is over 65%,
 
 In 2013, Market size is 77 billion RMB, accounted for 25% on the proportion of cosmetics consumption industry.
 
 It is becoming the third largest distribution channels except the department store and specialty stores.
 
In 2013 ,the total consumption of Chinese cosmetics has exceeded 330 billion RMB.
 
The annual growth rate maintain more than 20%.
 
The compound annual growth rate of main Chinese cosmetics consumer will remain 10-15%.
( Urban women :annual income is more than 3 thousands  
Age over 20 years old ) 
 
 Global cosmetics market size is growing steadily.
 
The growth of high-end cosmetics industry is strong.
 
The growth rate is higher than the overall level of the industry. It is estimated that the growth rate of global high-end cosmetics market is higher1.5-2% than the overall level .
 
From the world's largest cosmetics group, L'OREAL:

The revenue growth of high-end cosmetics was significantly higher than the overall level of the market.
 

 
At present, the global high-end cosmetics market has formed a high degree of concentration of pattern, including 
 
Estee Lauder, L'Oreal, Procter & Gamble, Coty, Bayer stolfo, inter Parfums, LVMH, Chanel, Shiseido, amore.
 
These ten groups accounted for 65% of the global high-end cosmetics market.
 
Estee Lauder is the second largest cosmetics group in the world.
 
It is also a leader in high-end cosmetics industry.
 
Market share in the global high-end cosmetics is 25%.
 
 Market share in the U.S. high-end cosmetics is 50%.
 
From the sales point of view, Estee Lauder is the world's second largest cosmetics group


Estee Lauder lead the global high-end cosmetics market


 
Downstream demand of Chinese cosmetics market has great potential.
 
But due to the domestic cosmetics consumption is weak.
 
The brand marketing efficiency in domestic cosmetics manufacturers is low.
 
At present, domestic cosmetics market is leading by international brand.
 
Industry concentration is not high.
 
It is obvious that the market presents the long tail pattern.



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