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200 billion RMB of import beer market in China!

SOURCE:DOINGBUSINESSINCHINA.ORG   TIME:2016-04-02

 


200 billion RMB of import beer market in China!


Beer is the necessities drinking daily. With the improvement of people's living standard, the requirements for the quality has the obvious improved. But the taste of Chinese beer is not very good. That is the greatest chance for imported beer to grow in Chinese market.

The reference is not strong if we just see the types of beer increased on Fairs.
The data information below can verify this fact.

In 2015, the total volume of import is up 42.5% percent on last year's same period, quantity up 59.17%;
In 2014, the total volume of import is up 74.21% percent on last year's same period, quantity up 85.54%.

The growth is over 40% for two consecutive years.

So how much is  the beer market in China  

In 2014, the total brewing capacity of  Chinese breweries in China is 49218,5 million liters, sales reached 188,624 billion RMB.

The total amount of imported beer is $ 570 million and $ 404 million in 2015 and 2014.

British media said, as all over the world China's growing consumer demand for premium beer, many small beer producers from Brooklyn to Beijing are in the race to take advantage of this trend. This trend will help international beer giant in China, the world's largest beer market, making substantial profits.

Reuters reported on March 7, last year , half of global beer sales growth came from China.  With the growth of the rest of the world slowly, the Chinese market has become particularly critical for the world's big beer brands.

 However, according to Deutsche Bank analysts estimate that while China's beer consumption accounted for one-fourth of the world, for the Brewers to contribute profits accounted for more than 3%.

"As most of the growth in the premium beer market, will be the next battleground of the Brewers," Netherlands cooperative banks Katharine Song, an analyst in Shanghai said, "brewers are adjusting strategies focus on high-end products.

Reports said until recently, sales and distribution networks are the essence of the game, the global beer industry through ever-larger deals, industry consolidation, but also compressed margins.

According to the industry data, in 2004 in volume, about half of the world market is controlled by the top breweries. By 2014, the number of 47% and three-fourths gain is controlled by four major Brewers. These four manufacturers are ABI.BR, SABMiller (SAB.L0, Heineken(HEIN.AS)  and Carlsberg(CARLb.CO).

Soon after, it changed from four to three, Budweiser-Busch InBev for more than $ 100 billion bid for SAB Miller. Last week, China resources Brewery (Holdings) Limited (0291.HK) that will cost $ 1.6 billion to InBev purchase of Budweiser from 49% China resources snow breweries owned by SABMiller.

It is important, and this will give SABMiller can concentrate on more profitable bets in the Chinese market, rather than the sale price of 50 cents or less per bottle of beer.

Reports that specialize in big-ticket items reflect the changes in China's 1.4 billion consumers, they want more personalised personalized products.

At the end of 2020, premium beer is expected to one-third per cent of the $ 80 billion market in China in 2010, less than 10%.
Premium beer imports last year jumped to 60%, as consumers buy "Hop Zombie" and "Armageddon IPA", such as beer.
    
This means that there are 200 billion RMB of import beer market in China!



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